After earning an MBA in Marketing and Finance, Sol set out to explore the planet. During an 80-day, around-the-world trip in 1978, he found himself on a beach in Goa, India, learning to play the flute. Back in Montreal, studying flute at McGill University, Sol was at home in the music industry, which lead to the founding of SF Marketing Inc. He has been a driving force in professional audio distribution in Canada ever since.

Jeff has been in the music products industry for over 30 years, having managed both Canada’s and United States’ highest profile music stores. He was the founding General Manager of Steve’s Music’s Toronto location in 1977, and led that store to prominence. In 1997, he accepted the challenge of becoming the General Manager of Guitar Center’s flagship store in Hollywood, California. He managed that location for 4 years, and brought his unique brand of Customer Service to Guitar Center’s Hollywood. He moved cross-country at the company’s request to guide Guitar Center Miami’s location to improved performance. After 30 years of retail success, Jeff turns his attention to the wholesale side of the industry.

Jeff’s industry affiliations include serving on the NAMM board of directors from 1990-1993, as well as a current member of the MIAC advisory board, and Humber College advisory board. His wealth of experience in the music products industry will be instrumental in launching S.F. Marketing’s entry into the MI distribution business.