Where global AV brands meet Canadian expertise

We connect global brands in pro & live events, systems integration, and retail with Canadian professionals. Through comprehensive distribution, technical expertise, and hands-on support, we help turn your projects into successful business outcomes across every industry.

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Comprehensive AV market solutions, tailored for you.

Whether you're upgrading a boardroom, outfitting a performance venue, managing complex multi-site deployments, or stocking your store shelves, our expert team makes it easy to carry out your business operations.

No matter if you’re a Canadian AV professional or an established retailer, our range of industry-leading brands and solutions helps you deliver seamless, reliable results every time.

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Professional AV systems and services

AV solutions that fit your customers’ spaces, workflow, and business objectives, as well as the services needed to ensure all goes smoothly.

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Professional audio & live events

Technical expertise that ensures every presentation, performance, and event captivates your audience.

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Retail distribution & support

Access the right products, services, and support to simplify operations.

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Proven track record, guaranteed results

Since 1978, we've supported the AV industry in Canada by connecting top-tier brands with AV professionals. In addition to product distribution, we provide technical expertise to enable successful projects across corporate, education, government, and live event sectors. Our comprehensive approach makes us the proven AV solutions partner you can trust—every time.

About SFM

About Midwich Group

Premium support available in Canada, exclusively through SFM.

Technical expertise, product assistance, educational content, and project support—all designed to ensure customer satisfaction at every stage of your AV journey. Plus+ Services set a new standard for professional AV support, available exclusively through SFM.

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Our commitment.

We support all stages of the Canadian AV market through expert distribution, technical support, and professional services nationwide.

Tailored AV solutions
Custom solutions designed around your unique business needs.
End-to-end partnership
Expert guidance and reliable support from concept through ongoing maintenance.
Coast-to-coast service
Comprehensive coverage across Canada with local expertise in every region.

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Here's what our customers are saying.

"You all have collectively unequivocally resorted my faith and belief in this product! The team is so happy to be continuing to enjoy this product which has been hugely successful for us and our clients.  Once again thank you to all at SFM you are all truly an amazing team!! As well to all at EAW!! I’m so I’m pressed at how you all stand behind your product."

Peter Gilroy OSE | Chief Experience Officer / Owner

"Just reaching out to say that the QSC and AV system support Frederic Cadrin provided this past Friday was excellent, he went over and above with some additional insight/direction on the Crestron system that enabled us to bring the entire Hotels AV system back up and running before evening events and weekend."

Cam Wright Aatel | Operations Manager AV - Communications, Operations

Reach out for services and support at any stage of your AV project.

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Custom design assistance and validation

Get assistance early on to ensure cost savings and right fit technology for your projects.

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Reliable technical support

Technical expertise to help you at all stages of your AV integration project.

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Where global AV brands meet Canadian expertise

Comprehensive AV market solutions, tailored for you.

Professional AV systems and services

Professional audio & live events

Retail distribution & support

Proven track record, guaranteed results

Premium support available in Canada, exclusively through SFM.

Our commitment.

Here's what our customers are saying.

Reach out for services and support at any stage of your AV project.

Custom design assistance and validation

Reliable technical support

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