Our 45+ year Canadian story.
In the years since SFM was founded, we’ve continually solidified our vision to connect people, technology, and experiences. Our reputation has been built on reliability, innovation, and a focus on our customers.
It’s with this backdrop that we provide Canadian businesses with world-class AV solutions and support that makes a meaningful impact by offering global brands a reliable go-to-market partner and professional AV service provider.
What we offer.
Global backing, local expertise.
Serving Canadian partners nationwide with the global backing of the Midwich Group.
Trusted solutions.
Expansive product catalog of quality AV products and reliable distribution.
Support for partner success.
Ensuring resellers and integrators achieve seamless project delivery.
Our Story. Our Heritage.
**After close to 50 years in business,** first as SF Marketing and later SFM, changing our name doesn’t mean changing our dedication to exceptional service, reliable support, and innovative solutions. As we grow and evolve, your partnership continues to be the foundation of our success, and we're committed to exceeding the high standards of service you've come to expect.
Ready to transform your AV experience?
Let's discuss your project. Our AV experts will design a custom solution that exceeds your expectations and delivers lasting value.
Backed by a global legacy of excellence.
SFM delivers AV solutions and expert guidance you can trust, supported by the Midwich Group’s global reach, strong vendor partnerships, and a legacy of reliability and innovation.
Local Focus, Global Reach
SFM provides service and support tailored to the Canadian market. We draw on the knowledge, innovation, and expertise of our international network, giving you the best of local understanding with global backing.
Trusted Global Partnerships
Through the Midwich Group’s extensive global network, we’ve built long-term partnerships with leading AV manufacturers and innovators. These relationships give our partners reliable access to trusted technologies and proven solutions.
SFM: a people-first company.
At SFM, our people are at the heart of everything we do. Collaboration, creativity, and a passion for all things technology unite our team—creating more than a workplace, but a true community.
Want to work at SFM? Get to know us and see our current openings.
Our leadership
**Ghyslain Berger**\ Chief Executive Officer\ \ North America Executive Team
**Chantal Baraniuk Morin**\ Chief Operating Officer & Chief Financial Officer\ \ North America Executive Team
**Monique Rezaei**\ Chief Revenue Officer\ \ North America Executive Team
**Tyler Brebberman**\ Chief Vendor Officer
North America Executive Team
Sustainability
Our sustainability strategy focuses on four high-priority areas where we believe we can create and add economic, social and environmental value by incorporating sustainability into every decision we make, actions we take and relationships we nurture. As Canada's leading audiovisual product distributor, we are taking an active part in transitioning to a decarbonised economy and society, while nurturing the growth of our people and partners, leading to a brighter and more sustainable future for the AV industry and beyond.
