News

New Unified Leadership Structure Strengthens Regional Strategy While Preserving Independent Operating Models of Midwich US and SFM

SFM is excited to announce its gradual migration to Midwich Group branding, reflecting our growth as part of a global network and our ongoing commitment to providing professional AV solutions in Canada.

SFM is proud to announce that it has been selected as the exclusive Canadian distributor by Apogee, a California-based manufacturer of Thunderbolt and USB audio interfaces and converters for Mac, Windows, and iOS, and audio production software.

Getting an AV project off the ground takes more than just great gear—it takes careful planning, smart choices, and a solid support system. That’s where SFM Project+ Pre-Sales Support comes in. Our team is here to help you make the right decisions from the start, ensuring your projects run smoothly and deliver the best results.

SFM remains committed to providing the exceptional products, services, and support that you’ve come to expect from us. Our partnership with you is our highest priority, and we will continue to navigate these market changes together.

SFM is proud to announce its appointment as the exclusive Canadian distributor and partner for Bosch Communications Systems.

SFM, a market leader in customized go-to-market solutions for global brands within the audiovisual, live entertainment, and media production industries, is proud to announce an improved comprehensive range of professional services designed to empower channel partners with the best AV solutions, under the new “Plus” branding.