Dear Valued Client,
At SFM, we have always prioritized delivering exceptional value while maintaining transparency in our client relationships.
As you may be aware, the Government of Canada has recently implemented new tariffs affecting several industries, including products within our portfolio. These tariffs have created additional costs across our supply chain and operations.
After careful consideration, we are pleased to announce that under the current reciprocal tariff’s guidelines SFM has made the decision to absorb these increased costs and maintain our current pricing structure for all products. In the event that the Government of Canada increases or adds reciprocal tariff rules, we do reserve the right to adjust our pricing accordingly.
As a Canadian company, this decision reflects our commitment to the Canadian market:
Supporting your business continuity
Providing pricing stability in an evolving Canadian market
Demonstrating our appreciation for your continued partnership
SFM remains committed to providing the exceptional products, services, and support that you’ve come to expect from us. Our partnership with you is our highest priority, and we will continue to navigate these market changes together. Partners can continue to rely on SFM’s expertise from design to implementation, thanks to its team of expert technicians and engineers who are dedicated to delivering the best customer service experience in the industry. In fact, SFM recently unveiled, a range of professional services designed to empower channel partners with the best AV solutions, under the new “Plus” branding. Plus offers a range of services tailored to meet the unique needs of each project, including:
Code+: Custom control and DSP programming.
Deploy+: Onsite or remote commissioning and system optimization.
Education+: Technical content and specialized training on brand-specific technology.
Onsite+: Enhanced technical support and troubleshooting.
Project+: A comprehensive range of technical pre-sales support.
Our team remains available to answer any questions you may have about our products or services. As always, we thank you for your continued trust in SFM and look forward to serving your needs.
Sincerely,
Ghyslain Berger, CPA, CA
SFM | Chief Operating Officer & Executive Vice President
About SFM
A passion for the Canadian AV industry, now part of a global network.
Since 1978, we've supported the AV industry in Canada by connecting top-tier brands with AV professionals. In addition to product distribution, we provide technical expertise to enable successful projects across corporate, education, government, and live event sectors.
