Montréal, Quebec, May 12, 2026 – SFM, a market leader in customized go-to-market solutions for global brands within the audiovisual, live entertainment, and media production industries, today announced its appointment as a key Canadian distribution partner of Avonic, a leading manufacturer of high-quality PTZ cameras, AI-powered software, and AV over IP solutions, part of the Keenfinity Group company. This collaboration expands SFM’s portfolio with Avonic’s solutions trusted by high-end clients such as NATO, the United Nations, leading universities, and national parliaments, creating new opportunities for Canadian channel partners.
This partnership unites SFM's extensive distribution network, deep market expertise, and comprehensive support services with Avonic's innovative approach to video conferencing and AV integration. Built with an unwavering focus on quality, reliability, and ease of integration, Avonic solutions serve diverse environments spanning corporate, education, healthcare, and government settings. Together, Canadian audiovisual professionals and system integrators will benefit from enhanced access to this trusted portfolio, empowering them to deliver flexible, dependable collaboration experiences across a wide range of applications.
“We are pleased to welcome Avonic as a key partner within our portfolio of video and collaboration solutions,” said Ghyslain Berger, Chief Executive Officer at SFM. “Avonic’s commitment to quality and reliability aligns perfectly with the expectations of our channel partners and their customers. As demand for flexible and scalable video solutions continues to grow, this partnership strengthens our ability to deliver best-in-class technologies backed by SFM’s Plus+ Services and dedicated Canadian support.”
“Canada represents an important market for Avonic, and we’re pleased to be working with SFM to expand our presence,” said Lars van den Heuvel, the Vice President of Conference Solutions at Keenfinity. “Their understanding of the Canadian AV landscape and strong partner network will help continue to ensure our solutions are accessible to integrators and end users across a wide range of applications.”
This partnership is effective immediately. SFM will support Avonic’s full portfolio across Canada with comprehensive partner enablement, including dedicated sales support, co-marketing programs, technical training, demonstration units, and streamlined logistics, all backed by SFM’s Plus+ Services and localized expertise.
About SFM
A passion for the Canadian AV industry, now part of a global network.
Since 1978, we've supported the AV industry in Canada by connecting top-tier brands with AV professionals. In addition to product distribution, we provide technical expertise to enable successful projects across corporate, education, government, and live event sectors.
About Keenfinity Group
The Keenfinity Group offers security and communication technologies that protect and connect people and assets. Following its carve-out from the Bosch Group in mid-2025, it operates as independent company within the portfolio of European investment firm Triton. The Group’s four Businesses include IQSIGHT Video Systems, Radionix Intrusion & Access, Keenfinity Electronics Manufactu-ring Services and Audio delivering communication products of the globally renowned brands Bosch, Electro-Voice, Dynacord, RTS and Telex. In fiscal year 2025, the group generated revenues of over €1 billion and employed approxi-mately 4,000 people across more than 40 countries. More information available at www.keenfinity-group.com.
