Montréal, Quebec, March 10, 2026 – SFM, a market leader in customized go-to-market solutions for global brands within the audiovisual, live entertainment, and media production industries, today announced its appointment as an authorized reseller of Technologie Optic.ca products, a leading Canadian manufacturer of transceivers and optical networking components. As an existing authorized distributor of Netgear® networking products, SFM is now adding Technologie Optic.ca’s Netgear-compatible transceivers to its portfolio — completing the picture for channel partners who can now source both the networking equipment and the optical connectivity components they need from a single trusted partner.
Technologie Optic.ca is a Canadian specialist in advanced optical connectivity solutions, offering an extensive selection of transceivers, optical and direct attach cables, multiplexing and optical amplifier system compatible with the world’s leading networking equipment brands. Their Netgear®-compatible transceiver lineup covers a wide range of applications, from enterprise LAN deployments to data center interconnects, ensuring that SFM’s integrators, resellers, and network professionals have access to the right module for every use case.
“We are excited to partner with Technologie Optic.ca and expand our portfolio with Netgear®-compatible transceivers,” said Ghyslain Berger, Chief Executive Officer at SFM. “Technologie Optic.ca’s rigorous compatibility testing and commitment to product quality align perfectly with the standards our customers and channel partners expect. This partnership gives our network integrators and IT reseller partners a reliable, local source for the optical components they need to build and scale modern network infrastructure.”
“SFM’s proven track record and strong channel relationships make them an ideal reseller partner for our Netgear®-compatible transceiver solutions,” said Nicolas Richard Chief Executive Officer at Technologie Optic.ca. “Together, we are making it easier for Canadian businesses to access the connectivity components they need, backed by local support and the confidence that comes from working with rigorously tested, compatible products. ”
About SFM
A passion for the Canadian AV industry, now part of a global network.
Since 1978, we've supported the AV industry in Canada by connecting top-tier brands with AV professionals. In addition to product distribution, we provide technical expertise to enable successful projects across corporate, education, government, and live event sectors.
