Montréal, Quebec, September 1, 2026 – SFM, a market leader in customized go-to-market solutions for global brands within the audiovisual, live entertainment, media production and technology industries, today announced its appointment as the exclusive Canadian distributor for Waves Pro and Live Sound Hardware. This appointment gives Canadian resellers and system integrators direct access to Waves’ professional audio solutions, including its live sound applications, SoundGrid technology, and hardware ecosystem.
Through the partnership, SFM will support the Canadian channel with Waves’ solutions built around eMotion LV1 Classic, SuperRack, SoundGrid servers, stageboxes, and other components of the Waves ecosystem.
“This partnership represents an exciting opportunity to bring one of the most recognized names in professional audio even closer to Canadian channel partners,” said Ghyslain Berger, Chief Executive Officer at SFM. “Waves has built an exceptional ecosystem that combines powerful audio processing with flexible live sound workflows. By bringing Waves Pro and Live Sound Hardware into our exclusive Canadian distribution portfolio, we can provide our partners with access to these technologies alongside the local expertise, support, and service they have come to expect from SFM.”
The partnership will strengthen SFM’s offering for professional audio dealers, live sound integrators, production companies, rental houses, and other Canadian professionals seeking scalable, high-performance audio solutions. SFM will provide channel partners with product availability, sales support, technical expertise, and access to its national distribution network.
“Waves has always been focused on giving audio professionals the tools they need to achieve exceptional sound without compromising flexibility or workflow,” said Jeremiah Clever, US sales manager at Waves. “SFM’s strong relationships within the Canadian professional audio and live sound communities make them an excellent partner to represent our solutions across Canada. We look forward to working together to expand access to Waves technology and support the needs of Canadian audio professionals.”
With this appointment, SFM continues to expand its portfolio of professional audio and live entertainment technologies, providing Canadian channel partners with access to leading global brands supported by local expertise and resources.
About SFM
SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, media production and technology industries. In addition to traditional wholesale distribution services, we offer an array of enhanced services designed to help our suppliers and customers achieve their full market potential. For more information, visit sfm.ca.
About Waves
Founded in 1992, Waves Audio is a developer of professional audio technology used by musicians, producers, engineers, broadcasters, and live sound professionals around the world. They provide flexible tools for professional audio production in a wide range of environments.
For more information, visit www.waves.com.
