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SFM Announces Michael Wall as Digital Content Manager

Montreal, Quebec ─ June 4, 2021 ─ SFM is pleased to welcome Michael Wall back to the team as Digital Content Manager. Michael started in the position at SFM in January 2019, and after a brief stint away, we are delighted to have him return in a strategic role helping architect the digital customer experience at SFM.   With his experience in digital UX strategy, copy writing and content strategy in the tech industry, Michael’s return to SFM allows him to apply his wealth of knowledge to an industry that resonates deeply with his creative pursuits as producer, singer, [...]

2021-06-14T07:40:07-05:00June 11, 2021|

SFM Named One of Canada’s Best Managed Companies for Third Year in a Row

Montreal, Quebec ─ May 5, 2021 ─ It’s a three-peat. SFM has once again been named one of Deloitte Canada’s Best Managed Companies for 2021, its third year participating in the program. Established in 1993, Canada’s Best Managed Companies is the leading business awards program and is open to Canadian-owned, private businesses as well as businesses with Canadian-based headquarters. The program recognizes excellence in the following areas: overall business performance and sustained growth, and the efforts of the entire organization. Beyond that, the program measures more than financial performance. Applicants are evaluated against four pillars to determine whether they [...]

2021-05-05T12:06:57-05:00May 5, 2021|

SFM Welcomes Sarah Lima to the Pro Audio Team

Montreal, Quebec ─ April 9, 2021 ─ SFM is pleased to welcome Sarah Lima to the pro audio division as Market Development Specialist – Systems & Control. Sarah will be working directly with the Systems brands to develop marketing plans, training programs, tradeshow presence, as well as to expand the network of dealers and pro-users across Canada.  “I look forward to being a part of the SFM team and growing the AV Systems business while fostering great partnerships with our brands,” says Sarah.  Over the past decade, Sarah has developed extensive experience in medium and large-scale audio/video projects [...]

2021-04-15T13:38:10-05:00April 14, 2021|

SFM and Alvarez Guitars Support Le Festif! à l’École Arts Festival in Quebec

SFM, in partnership with Alvarez Guitars, is pleased to be the official instrument supplier to Le Festif! à l’École, the in-school component of Le Festif! De Baie St-Paul, a popular music and street performing arts festival held annually in the scenic Charlevoix region of Quebec. Since 2018, Le Festif! à l'École has brought renowned Quebec artists directly into elementary and high schools throughout the province. Students have the opportunity to meet established artists, participate in song writing workshops, learn about the singer-songwriter profession and see a show. The initiative seeks to encourage students to get involved in the musical [...]

2021-04-08T08:34:02-05:00April 8, 2021|

SFM Congratulates Richard Boileau on His Retirement

Montreal, Quebec ─ March 10, 2021 ─ SFM announces the retirement of Richard Boileau or Mr. Shure Canada as he's often referred to amongst his peers in the industry, after 25 years of service at SFM. Richard started working for SFM in 1996 as a Pro Audio Technical Support Specialist. He has since made a tremendous contribution to the Shure brand and the Canadian pro audio industry. As a market development specialist, his passion and knowledge of audio were second to none. Anyone who worked with Richard was witness to his warmth, enthusiasm, and go-getter attitude. He could [...]

2021-03-25T08:38:54-05:00March 25, 2021|

SFM Congratulates Lisa Griffiths on her Promotion to Director of Marketing

Montreal, Quebec ─ March 17, 2021 ─ SFM is pleased to announce the promotion of Lisa Griffiths to Director of Marketing. Lisa has been involved in many facets of SFM over the years and has been instrumental in the growth of the company. She started as a Marketing Project Manager for the MI, CI and Lighting divisions in 2011, then moved over to managing corporate and Shure marketing projects in 2012 and was promoted to SFM Marketing Manager in 2015. Lisa reflects, “One of my biggest passions is working collaboratively to bring ideas to life. Since day one, [...]

2021-03-19T09:24:17-05:00March 19, 2021|

SFM is pleased to announce the expansion of its CI sales team in Western Canada

The newly appointed sales agents will be responsible for supporting SFM CI brands including AVPro Edge, Bullet Train, ConferX, Da-Lite Screens, Just Add Power, Luxul, Murideo, Panamax, Pro Control, RTI, and Shure; along with the following Pro AV accessory brands: Attero Tech, Canare, Digiflex, Furman, K&M, Littlite, and Neutrik. New Sales Agents Perry Yee re-joins the SFM team in British Columbia. His 25+ years of experience in retail, custom installation, and as a sales representative with intimate knowledge of brands such as RTI, Just Add Power, Luxul, and Pro Control, Perry will certainly be a [...]

2021-03-17T14:25:34-05:00March 17, 2021|

SFM Congratulates John Warwick on His Retirement

Montreal, Quebec ─ February 23, 2021 ─ We would like to congratulate John Warwick on his recent retirement after 37 years of dedicated service. John joined SFM on April 1, 1984 as the company’s first sales representative in Western Canada and was instrumental in building the foundation on which SFM was built. John has contributed to all aspects of the business through strategy, sales, marketing, and operations. His keen intellect, wide-ranged curiosity, wicked sense of humour, and technical prowess in everything from audio production to data structures has imprinted itself on the organization to such an extent that [...]

2021-03-10T10:50:35-05:00February 26, 2021|

SFM Congratulates Erik Lind on His Promotion to Manager, MI BU

Montreal, Quebec ─ February 8, 2021 ─ We are pleased to announce the recent promotion of Erik Lind to Manager, MI Business Unit. Erik Lind started with SFM 14 years ago as product manager. He was instrumental in the development of several brands and in fostering strong relationships with suppliers and industry personnel. With the addition of Erik’s talent and past experience as a gigging guitarist, he understands both the musical journey and practical aspects of the business. "I'm lucky to work alongside a group of dedicated, talented colleagues at SFM," said Lind. "Our tightly-knit MI team brings excitement [...]

2021-02-11T15:29:00-05:00February 11, 2021|

Visionary Partners with SFM for Canadian Distribution

Visionary selects SFM as its exclusive distributor of AV over IP technologies for Canada Visionary, a manufacturer of reliable, cost-effective AV over IP technologies, has announced a distribution partnership with Canadian-based firm SFM. As part of the partnership, SFM will help expand the availability of Visionary’s award-winning AV over IP solutions throughout Canada.   “We’re proud to partner with SFM to strengthen Visionary’s presence for our customers in Canada,” said Scott Freshman, chief operations officer for Visionary. “SFM has an outstanding reputation for providing excellent customer service and product distribution over the last 40 years. I expect our joint [...]

2021-01-06T14:33:50-05:00January 6, 2021|
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