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SFM Welcomes Jeremy Cook as Marketing Manager

Montreal, Quebec ─ July 2, 2021 ─ SFM is pleased to welcome Jeremy Cook to the marketing team as Marketing Manager. With over 20 years of experience in the music retail industry, Jeremy has built a diverse career overseeing many facets of business in his roles as Division Manager, Marketing Manager, Buyer, and eCommerce Manager. Jeremy is curious and creative and continues to challenge himself, as evidenced by his acquiring degrees in purchasing, supply chain management, and audio engineering. He nurtures his artistic talents in his spare time through music creation, illustration, photography, and video editing. “I have [...]

2021-07-05T10:50:06-05:00July 2, 2021|

SFM Offers Virtual Classroom Q-SYS Level 2 Training

Montreal, Quebec ─ June 18, 2021 ─ QSC’s Q-SYS is a software-based audio, video, and control ecosystem built around an open IT-friendly platform that is flexible and scalable for future extensible systems with no additional hardware required. SFM’s Technical Application Group (TAG) will be offering Level 2 Online Training to Canadian AV professionals and integrators, giving hands-on experience working with the Q-SYS hardware. Topics will include Teleconferencing, Public Address, Introduction to Control Logic, Auto-mixing, Basic Test & Measurements, Advanced User Control Interfaces, and more. Highlights Connect to real Q-SYS hardware UCI Design Learn advanced Q-SYS processes/concepts Class Details Prerequisites: [...]

2021-06-25T11:21:54-05:00June 18, 2021|

SFM Announces Michael Wall as Digital Content Manager

Montreal, Quebec ─ June 4, 2021 ─ SFM is pleased to welcome Michael Wall back to the team as Digital Content Manager. Michael started in the position at SFM in January 2019, and after a brief stint away, we are delighted to have him return in a strategic role helping architect the digital customer experience at SFM.   With his experience in digital UX strategy, copy writing and content strategy in the tech industry, Michael’s return to SFM allows him to apply his wealth of knowledge to an industry that resonates deeply with his creative pursuits as producer, singer, [...]

2021-06-14T07:40:07-05:00June 11, 2021|

SFM Named One of Canada’s Best Managed Companies for Third Year in a Row

Montreal, Quebec ─ May 5, 2021 ─ It’s a three-peat. SFM has once again been named one of Deloitte Canada’s Best Managed Companies for 2021, its third year participating in the program. Established in 1993, Canada’s Best Managed Companies is the leading business awards program and is open to Canadian-owned, private businesses as well as businesses with Canadian-based headquarters. The program recognizes excellence in the following areas: overall business performance and sustained growth, and the efforts of the entire organization. Beyond that, the program measures more than financial performance. Applicants are evaluated against four pillars to determine whether they [...]

2021-05-05T12:06:57-05:00May 5, 2021|

SFM Welcomes Sarah Lima to the Pro Audio Team

Montreal, Quebec ─ April 9, 2021 ─ SFM is pleased to welcome Sarah Lima to the pro audio division as Market Development Specialist – Systems & Control. Sarah will be working directly with the Systems brands to develop marketing plans, training programs, tradeshow presence, as well as to expand the network of dealers and pro-users across Canada.  “I look forward to being a part of the SFM team and growing the AV Systems business while fostering great partnerships with our brands,” says Sarah.  Over the past decade, Sarah has developed extensive experience in medium and large-scale audio/video projects [...]

2021-04-15T13:38:10-05:00April 14, 2021|

SFM and Alvarez Guitars Support Le Festif! à l’École Arts Festival in Quebec

SFM, in partnership with Alvarez Guitars, is pleased to be the official instrument supplier to Le Festif! à l’École, the in-school component of Le Festif! De Baie St-Paul, a popular music and street performing arts festival held annually in the scenic Charlevoix region of Quebec. Since 2018, Le Festif! à l'École has brought renowned Quebec artists directly into elementary and high schools throughout the province. Students have the opportunity to meet established artists, participate in song writing workshops, learn about the singer-songwriter profession and see a show. The initiative seeks to encourage students to get involved in the musical [...]

2021-04-08T08:34:02-05:00April 8, 2021|

SFM Congratulates Richard Boileau on His Retirement

Montreal, Quebec ─ March 10, 2021 ─ SFM announces the retirement of Richard Boileau or Mr. Shure Canada as he's often referred to amongst his peers in the industry, after 25 years of service at SFM. Richard started working for SFM in 1996 as a Pro Audio Technical Support Specialist. He has since made a tremendous contribution to the Shure brand and the Canadian pro audio industry. As a market development specialist, his passion and knowledge of audio were second to none. Anyone who worked with Richard was witness to his warmth, enthusiasm, and go-getter attitude. He could [...]

2021-03-25T08:38:54-05:00March 25, 2021|

SFM Congratulates Lisa Griffiths on her Promotion to Director of Marketing

Montreal, Quebec ─ March 17, 2021 ─ SFM is pleased to announce the promotion of Lisa Griffiths to Director of Marketing. Lisa has been involved in many facets of SFM over the years and has been instrumental in the growth of the company. She started as a Marketing Project Manager for the MI, CI and Lighting divisions in 2011, then moved over to managing corporate and Shure marketing projects in 2012 and was promoted to SFM Marketing Manager in 2015. Lisa reflects, “One of my biggest passions is working collaboratively to bring ideas to life. Since day one, [...]

2021-03-19T09:24:17-05:00March 19, 2021|

SFM is pleased to announce the expansion of its CI sales team in Western Canada

The newly appointed sales agents will be responsible for supporting SFM CI brands including AVPro Edge, Bullet Train, ConferX, Da-Lite Screens, Just Add Power, Luxul, Murideo, Panamax, Pro Control, RTI, and Shure; along with the following Pro AV accessory brands: Attero Tech, Canare, Digiflex, Furman, K&M, Littlite, and Neutrik. New Sales Agents Perry Yee re-joins the SFM team in British Columbia. His 25+ years of experience in retail, custom installation, and as a sales representative with intimate knowledge of brands such as RTI, Just Add Power, Luxul, and Pro Control, Perry will certainly be a [...]

2021-03-17T14:25:34-05:00March 17, 2021|

SFM Congratulates John Warwick on His Retirement

Montreal, Quebec ─ February 23, 2021 ─ We would like to congratulate John Warwick on his recent retirement after 37 years of dedicated service. John joined SFM on April 1, 1984 as the company’s first sales representative in Western Canada and was instrumental in building the foundation on which SFM was built. John has contributed to all aspects of the business through strategy, sales, marketing, and operations. His keen intellect, wide-ranged curiosity, wicked sense of humour, and technical prowess in everything from audio production to data structures has imprinted itself on the organization to such an extent that [...]

2021-03-10T10:50:35-05:00February 26, 2021|
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