Montreal, Quebec ─ July 2, 2021 ─ SFM is pleased to welcome Jeremy Cook to the marketing team as Marketing Manager. With over 20 years of experience in the music retail industry, Jeremy has built a diverse career overseeing many facets of business in his roles as Division Manager, Marketing Manager, Buyer, and eCommerce Manager. Jeremy is curious and creative and continues to challenge himself, as evidenced by his acquiring degrees in purchasing, supply chain management, and audio engineering. He nurtures his artistic talents in his spare time through music creation, illustration, photography, and video editing. “I have [...]

Montreal, Quebec ─ June 4, 2021 ─ SFM is pleased to welcome Michael Wall back to the team as Digital Content Manager. Michael started in the position at SFM in January 2019, and after a brief stint away, we are delighted to have him return in a strategic role helping architect the digital customer experience at SFM.   With his experience in digital UX strategy, copy writing and content strategy in the tech industry, Michael’s return to SFM allows him to apply his wealth of knowledge to an industry that resonates deeply with his creative pursuits as producer, singer, [...]

Montreal, Quebec ─ May 5, 2021 ─ It’s a three-peat. SFM has once again been named one of Deloitte Canada’s Best Managed Companies for 2021, its third year participating in the program. Established in 1993, Canada’s Best Managed Companies is the leading business awards program and is open to Canadian-owned, private businesses as well as businesses with Canadian-based headquarters. The program recognizes excellence in the following areas: overall business performance and sustained growth, and the efforts of the entire organization. Beyond that, the program measures more than financial performance. Applicants are evaluated against four pillars to determine whether they [...]

Montreal, Quebec ─ April 9, 2021 ─ SFM is pleased to welcome Sarah Lima to the pro audio division as Market Development Specialist – Systems & Control. Sarah will be working directly with the Systems brands to develop marketing plans, training programs, tradeshow presence, as well as to expand the network of dealers and pro-users across Canada.  “I look forward to being a part of the SFM team and growing the AV Systems business while fostering great partnerships with our brands,” says Sarah.  Over the past decade, Sarah has developed extensive experience in medium and large-scale audio/video projects [...]

Montreal, Quebec ─ March 10, 2021 ─ SFM announces the retirement of Richard Boileau or Mr. Shure Canada as he's often referred to amongst his peers in the industry, after 25 years of service at SFM. Richard started working for SFM in 1996 as a Pro Audio Technical Support Specialist. He has since made a tremendous contribution to the Shure brand and the Canadian pro audio industry. As a market development specialist, his passion and knowledge of audio were second to none. Anyone who worked with Richard was witness to his warmth, enthusiasm, and go-getter attitude. He could [...]

Montreal, Quebec ─ March 17, 2021 ─ SFM is pleased to announce the promotion of Lisa Griffiths to Director of Marketing. Lisa has been involved in many facets of SFM over the years and has been instrumental in the growth of the company. She started as a Marketing Project Manager for the MI, CI and Lighting divisions in 2011, then moved over to managing corporate and Shure marketing projects in 2012 and was promoted to SFM Marketing Manager in 2015. Lisa reflects, “One of my biggest passions is working collaboratively to bring ideas to life. Since day one, [...]

Montreal, Quebec ─ February 23, 2021 ─ We would like to congratulate John Warwick on his recent retirement after 37 years of dedicated service. John joined SFM on April 1, 1984 as the company’s first sales representative in Western Canada and was instrumental in building the foundation on which SFM was built. John has contributed to all aspects of the business through strategy, sales, marketing, and operations. His keen intellect, wide-ranged curiosity, wicked sense of humour, and technical prowess in everything from audio production to data structures has imprinted itself on the organization to such an extent that [...]

Deloitte Canada has released the winners of the 50 Best Managed Companies for 2020 and SFM has once again been named for its second year in the program. Established in 1993, Canada’s Best Managed Companies is Canada’s leading business awards program, recognizing excellence in private Canadian-owned companies. SFM provides customized go-to-market solutions to global brands within the audiovisual (AV), live entertainment, and media production industries and maintains a portfolio of 70 brands, holding exclusive Canadian distribution rights for top-tier brands like QSC, Shure, and Pioneer DJ throughout its pro audio, pro visual, CI (custom installation) and MI [...]