August 16, 2019


7:00 am Breakfast at hotel and check out

7:45 am Shuttle departure from hotel to SFM

8:00 am Words of welcome

8:30 am Building tour

8:45 am Meet the marketing team

9:00 am Keynote Presentation – Marketing in AV with Kelly P. Perkins

10:15 am Departure to l’Estérel Resort

August 16, 2019


12:15 pm Lunch and introduction activity

12:45 pm Marketing Workshop I – Foundation for a Successful B2B Online Content Strategy

1:45 pm Marketing Workshop II – The B2B Social Media Ecosystem

3:30 pm Pontoon ride on lake

5:00 pm Relaxation time

7:30 pm Cocktails and five-course dinner in wine cellar

August 17, 2019

7:00 am Morning activity – 5 km walk or run around lake (optional)

8:00 am Breakfast and check out

9:15 am Outdoor Discussion – The Challenges of Marketing in Our Industry

10:00 am Marketing Workshop III – Let’s Make Marketing Easy For You

11:45 am Brand Pipeline Overview – What’s Coming Up This Fall for Key Integration Brands (Shure and QSC)

12:30 pm Lunch and debrief

2:00 pm Departure

3:15 pm Arrival at Fairfield Inn


Thursday Night – August 15, 2019 & Saturday Night – August 17, 2019*
Fairfield Inn & Suites

700 Michel Jasmin Ave
Dorval, QC
H9P 1C5

Please note, that there is currently construction around the hotel.
*For people flying out on Sunday, August 18, 2019 between 8 am – 12:30 pm

Friday Night – August 16, 2019
Estérel Resort

39 Chemin Fridolin-Simard
Estérel, QC
J0T 1E0

Estérel Resort is approximately one hour north of Montreal. It is one of our favourite places to get away. We love it for its exceptional service, great food and wonderful setting in the heart of the Laurentians overlooking the Lake Masson. We hope that you enjoy the amenities and the four-season spa as much as we do.


What’s included

All transportation, lodging, meals, beverages and activities directly related to SFM Connect for Marketers outlined below.

  • All Lodging

  • All Transportation:
    Thursday – shuttle between airport and hotel
    – Friday – shuttle between hotel and SFM headquarters
    – Saturday – shuttle from resort to Fairfield hotel

  • Towel and bathrobe for the spa

  • Hotel activities such as paddle board, canoe, kayak, bike or pedal boat

  • Alcoholic and non alcoholic beverages during Pontoon boat ride and dinner

  • Access to resorts spa which includes hot tubs, polar bath and shower, dry sauna, steam sauna, outdoor pools and lake access

  • Buffet Breakfast:
    Friday – served at the Fairfield Inn hotel
    – Saturday – served at L’Estérel Resort
    – Sunday – served at Fairfield Inn Hotel

  • Lunch: 
    Friday & Saturday

  • Dinner:
    Thursday – dinner voucher for guests at Fairfield Inn
    Friday – dinner at L’Estérel
    Saturday – dinner voucher for guests at Fairfield Inn

  • Snacks:
    Friday morning and afternoon
    Saturday morning and afternoon

Not included: Mini bar, room incidentals, Amerispa services, expenses incurred during free time.

Packing list


Kelly P Perkins
Keynote Speaker

Kelly Perkins translated an interest in journalism, design and technology into a marketing role that had her writing code, terminating cables, building racks as well as developing marketing strategy, communications and advertising creative. Following her career at Vaddio, she worked on the audiovisual integrator side to help solve the elusive “selling services instead of products” question at AVI Systems. She then moved into the non-profit side of the AV business, where she was responsible for the development, direction and implementation of strategic initiatives and programs at the NSCA Education Foundation.

Currently she runs a marketing consulting firm for several audiovisual organizations.

Michael Wall

He writes.

He builds communications.

He manages Digital Communications at SFM. Michael Wall makes sure that every written word or planned spoken message that is placed in front of an audience is given the thought and insight it deserves, and is crafted with the due diligence necessary to connect.  When he’s not building B2B e-commerce infrastructure, he’s helping his peers at SFM develop content that’s emotionally engaging and targeted to the right audience regardless of where they live online.

Tamara Chanoine

Tamara Chanoine is an analytical and extremely detailed individual who has built a successful career in brand management and project management at Mazda, Hallmark and Loto Québec and as a freelancer. She recently started at SFM as marketing project manager for Shure Systems. She takes great pride in working on projects that bring success to her client and inside the organization. One thing about Tamara is that she is focused and driven and an incredible team player who has the ability to point you to the best places in the city for wine and fine dinning and she’s never short of a great story to pepper a conversation.

Jessica Selin

As marketing project manager for Pro Audio at SFM, Jessica Selin has a self-starter mindset, a passion for social media and yields tangible concrete results that generate leads both on and offline. Jessica first started her career in digital marketing doing social media and AdWords for a beauty company, eventually evolving her skills online to incorporate growth hacking strategies at an Industrial Design start-up. All of this before moving on to help lead the marketing & communications department at Godin Guitars, introducing her to the industry and  offering a smooth transition into the world of Pro Audio. When Jessica is not running campaigns for QSC, Pioneer DJ, Genelec, and more, she is honing her creative skills through photography and Haiku composition, how cool is that?

Lisa Griffiths

Lisa has held many positions within the marketing team at SFM before coming on board as Marketing Manager. She has always had a passion for bringing people to together to work towards a common goal. Her previous experience involved managing cross Canada marketing for a non-profit at Apathy is Boring and worked in Business Development at Ernst & Young. She is passionate about connecting marketing to overall strategic company goals and working with peers inside the organization to develop experiences that make an organization and their customers thrive.


For any questions related to travel and logistics, please contact Karen Bentley, Marketing Clerk at SFM

Tel: 514-780-2070 ext. 2297

Download resources

Contact us

For any questions related to travel and logistics, please contact Karen Bentley, Marketing Clerk at SFM

Tel: 514-780-2070 ext. 2297

For any questions regarding programming or event in general, please contact Lisa Griffiths, Marketing Manager at SFM

Tel: 514-780-2070 ext. 2215

For any emergencies (missed shuttle, cancelled flights, etc.)
Please text or call Lisa’s cellphone at 514-622-5472