SFM continues to expand its support for integrators, consultants, production/rental companies & engineers in Canada

SFM is pleased to announce that Jean-Michel Berezoutzky has joined the company as the Coordinator of SFM’s Technical Application Group (TAG). The TAG is an integral part of the company’s service offering, acting as a direct link to customers and providing training, technical support and design assistance for installations and concepts involving SFM’s products. The TAG is present at all levels of the sale and acts as a unique resource for industry professionals such as integrators, consultants, production/rental companies and engineers.IMG_9582edit

With nearly 25 years of experience in the professional AV industry, Jean-Michel has an extensive engineering knowledge as well as a strong managerial background. He began his career with Philips in his native France and has worked in Quebec for the last 20 years. His last position was at Stingray Business, where he was the chief AV Systems Engineer and was responsible for all technical designs and operation coordination. Prior to this position, he worked at Genesis Integration within their National design group and at Sono Video Montreal where he was also managing a large pool of AV installers. He has worked at TVA where he was managing the Project Management Office department with 10 technicians and 5 broadcast engineers. Finally, it is worth mentioning that he’s been an AV consultant at Go Multimedia and Trizart Alliance. His understanding of the AV installation business is deep and certainly not restricted to merely one region. Through his previous experience, Jean-Michel has worked across Canada and beyond.

Outside of work, Jean-Michel enjoys hiking, biking and, granted the weather allows it, flying stunt-kites on the beach. He also enjoys painting and travelling to visit his family in Europe.

As TAG coordinator, Jean-Michel’s main focus will be that all clients are met with world-class service in a timely manner. Jean-Michel will also be organizing the daily activities of several engineers specializing in SFM’s separate lines to ensure that the group is run efficiently and professionally. SFM’s Director of Business Development, Sami Midani, added, “Jean-Michel is organized, meticulous and takes pride in delivering something exceptional to customers and partners. Combining his expertise with the talented group of application engineers we have is a formidable combination that will take us to another level of excellence, and shows once again SFM’s willingness to invest in services that bring an added value to suppliers, customers and consultants.”

Jean-Michel aims to provide exemplary customer service with his team, saying: “We have to give our customers the best service and make things easy for them. Without our customers, SFM wouldn’t exist so my main goal is that the customer is treated like a king.” Jean-Michel’s goals and values as TAG coordinator are parallel with those of the company and we are thrilled to welcome him to SFM.

SFM provides customized go-to-market solutions to global brands within the professional audiovisual (PRO AV), live entertainment, and media production industries. In addition to traditional wholesale distribution services, we offer an array of enhanced services designed to help our suppliers and customers achieve their full market potential. For more information, please contact SFM today.