Employment Opportunity

Title:Marketing Analytics Specialist
Reports to: Digital Content Manager
Department: Marketing

Employment Opportunity

Marketing Analytics Specialist

Reports to:
Digital Content Manager


SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking to hire motivated individuals to join our team!

Why Choose SFM?

At SFM you’ll get to play a part in a stimulating industry that sits at the intersection of art, communication, and technology. You will be surrounded by a team of passionate people that instill everything they do with contagious vigor.  Come, contribute, learn and be part of an industry going (and growing) through transformative change where modernization and diversification are key to our success, so if you’re keen to learn, be heard & empowered, expand your skillset, and are ready to roll up your sleeves and have fun, reach out to us! SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking to hire motivated individuals to join our team!

What You’ll Have at SFM:

  • Progressive, flexible work arrangements with benefits such as:
    • A company-wide 4-day work week—a first in our industry
    • Hybrid work model
    • Flex-time arrangements
    • 30-day per year allowance to work from anywhere, globally
  • Car charging stations on premises.
  • Discounted employee pricing on products from the brands we distribute.
  • Extended health benefits.
  • A place at an organization that has perennially achieved status among Canada’s Best Managed Companies.

Job Statement

You will be reporting into the Digital Content Manager to implement and improve analytics tools and processes to optimize marketing efforts for the organization. Your role as analyst will be to use the data to derive insights that can help guide the marketing efforts towards better results and metrics. You will help implement and improve the analytics tools and processes as well as the main user of these tools. Your role will see you working cross-functionally with the SEM Specialist, the Social Media Manager, Marketing Program Managers as well as the operations teams. Your expertise will help the marketing team better understand our target customers for maximum audience alignment. You’ll play a key role in helping us develop clear, data-driven strategies that reach our audiences on the right channels, with the right messaging, at the right time.


  • Develop tactics and define metrics to assess the effectiveness of existing marketing and communications programs.
  • Configure and improve analytics tools across SFM’s digital platforms.
  • Merge omni-channel data into central dashboards and heads-up displays.
  • Optimize reporting capabilities to help communicate ROI of marketing services across the organization.
  • Implement and continuously evaluate data gathering methods, including surveys, interviews, questionnaires, and opinion polls.
  • Interpret metrics into clear insights to drive revenue and growth.
  • Develop and deliver value-added reports to clients and management.
  • Design, develop, build, and present standardized reports and dashboards to be published regularly and broadly.


  • A communications degree, marketing degree, or equivalent experience.
  • 2-3 years of relevant work or industry experience.
  • Background in music, event production, entertainment industries an asset.
  • A demonstrable track record of managing multiple concurrent projects.
  • Proficiency with Microsoft 365 suite (Excel, PowerPoint, SharePoint, etc.), data visualization tools (e.g., Google Data Studio, Tableau), web analytics tools (e.g., Google Analytics, Crazy Egg, etc.), and project management software.
  • Self-starting, resourceful, with excellent problem-solving skills.
  • Good French and English language skills (both verbal & written).
  • Strong business writing skills.
  • Strong ability to communicate goals and objectives to internal stakeholders and external vendors.
  • Drive for consistency and attention to detail.
  • A team player.
  • A personable and professional attitude.

What we do

SFM is an award-winning* and industry-leading distributor and go-to-market service provider for the pro audio, musical instrument, live entertainment, and media production industries. This means we help ensure that inspiring brands like Shure, QSC, Pioneer DJ, Moog, and Casio are well represented in the Canadian market. Our company began over 40 years ago with a passion for the music industry and commitment to our staff and customers, and this continues today. We owe our success to an innovative and flexible approach, as well as the strong connections we build with the people we serve. SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking for highly motivated individuals to join our team!

If you have these qualities and would like to join our team, we’d love to hear from you! Just send your CV by e-mail. If this position isn’t for you, and you know of someone who would be interested, we invite you to forward this position to them.

*SFM has been awarded Canada’s Best Managed Companies, an internationally recognized and leading business management award by Deloitte for four consecutive years running.