SFM and LS Media are pleased to announce that effective January 1, 2020, Avid Live Sound products will be distributed and supported in Canada by SFM. Under this new arrangement, LS Media will continue to serve as the face of Avid Live Sound products in Canada, under contract with SFM.
LS Media, an ALP (Avid Learning Partner) will remain active and continue to offer best-in-class Avid certifications, as well as training and system commissioning to the live production field. Hugo Larin, founder and director of LS Media will continue service to ensure continuity of Avid Live Sound product’s success in Canada in partnership with SFM.
“As a company whose 41-year-old roots lie in the live sound world, we’re tremendously excited to add Avid Live Sound products to our distribution offering,” said Randal Tucker, President & CEO of SFM. “Hugo and LS Media have done an outstanding job over the past dozen years representing the line of Avid Live Sound products in Canada. Combining SFM’s robust technical, financial, logistics, and service resources with Hugo’s deep technical sales expertise will allow us to not only continue the impressive growth trajectory achieved by LS Media over the years, but to continue to do so at scale.”
“This is an exciting time for me to join forces with SFM”, states Hugo Larin. “Having started in distribution over 20 years ago for SFM as the contracting and touring market manager, we couldn’t find a better partner than SFM to elevate the Avid Live Sound offering in Canada. Knowing SFM’s company culture personally, I know this partnership can only serve the Canadian pro audio industry well.”
At the heart of the Live Sound portfolio is the Avid VENUE | S6L, a unified platform of digital audio mixing systems that is regarded as one of the most advanced professional consoles in the industry.
To kick off this new venture, LS Media and SFM are proud to be sponsoring their first Avid Certification course that will take place the week of January 6, 2020 at SFM’s office in Dorval.
From left to right in photo
Hugo Larin, founder and director of LS Media, Randal Tucker, Chief Executive Officer & President at SFM, Joey Molino, Director, Brand Management at SFM