Montreal, QC – July 2, 2021 – SFM is proud to announce its appointment as the exclusive Canadian distributor of Jackson Audio, the Texas-based guitar pedal manufacturer.

Founded in 2016 by Brad Jackson and Juan Kyle of Jackson Ampworks and musical director/guitarist Nigel Hendroff, Jackson Audio yields over 40 years of collective sonic experience manifested in its range of stunning effects.

The company packs a vast array of sounds into its beautiful and compact steel enclosures. Their feature-rich pedals fuse divine analog tones with precise digital controls, selectable clipping options, gain cycling, full MIDI control, and even complete customization via analog plug-ins.

“We are thrilled to be Jackson Audio’s new partner for Canada,” says Erik Lind, Manager of SFM’s MI business unit. “Their analog/digital approach makes them one of the most exciting builders on the market today. These are such versatile tools, with innovative controls and incredible sound quality. The brand perfectly complements our existing musical instruments portfolio, and we also love that there is a built-in Canadian connection with the Golden Boy,” adds Lind, referring to the company’s recently released signature overdrive pedal developed in collaboration with Winnipeg-based guitarist Joey Landreth.

“We cannot express how excited we are to begin our partnership with SFM,” says Juan Kyle, COO of Jackson Audio. “From the start, they have treated us like family. Their core values, service, and vision for the future will add value to our brand and ultimately produce a better experience for our customers. Let’s go!”