SFM is proud to announce its appointment as the exclusive Canadian distributor of of MWM’s Phase and Mixfader DJ Products.

MWM is startup based in France that has firmly established itself as a developer and designer of mobile apps that make the creation of music accessible to all. Guided by the will to create innovative musical experiences, the startup took on the challenge of developing connected objects to extend the use of its own apps to the physical world. This direction led them to launching Mixfader in 2015, the world’s first portable fader that allows DJs to scratch anywhere.

This spring, MWM will launch their highly anticipated Phase product, a new wireless tracker for turntable DJs, which allows them to take control of their tracks with a wireless remote. Instead of cartridges, two remote motion sensors capture the turntable rotation information and transmit it wirelessly to a receiver to first be processed and then sent to your DVS setup. Easy-to-use and intuitive, Phase offers unprecedented communication quality and reactivity, and is completely unaffected by external disruptions and common DJ equipment issues, such as subwoofers and dust making needles skip and slip, and needles breaking during gigs.

“It’s not every day that such an innovative DJ accessory product like Phase gets introduced into our market, and we believe that this solution is going to set a new standard for DJ control applications. With an impressive background in musical apps and hardware such as Mixfader, MWM is a company that truly understands the world of music creators and performers, and SFM is proud to partner up with them. Canada is known for being a creative hub in many different artistic fields, and our creators and artists never shy away from being early adopters of cutting-edge technology that can truly improve their performances,” says Sami Midani, Director of Business Development at SFM.

“The addition of MWM’s products compliments existing brands for DJs in our current portfolio such as Pioneer DJ and Odyssey cases, to name a few,” continues Midani. “We’re looking forward to getting it into the hands of Canadians.”

Phase is set to release in March 2019, for more information about the product visit https://mwm-store.com/phase.

About MWM: Since 2012, MWM has been designing and marketing mobile apps and connected objects dedicated to music. Thanks to its large product ecosystem, MWM is the world’s number 5 mobile music app publisher, registering more than 200 million downloads across 182 countries. Today, the Parisian startup is composed of 45 employees and counts among the French success stories, which stand out for their international visibility and influence. As a key figure in French Tech, the company is very proud to bear the French colors throughout the world, another reason why MWM has been chosen by the French Government to be the ambassador of Créative France, an international communication campaign led by Business France. For more information, visit musicworldmedia.com