Montreal, Quebec ─ April 28, 2021 ─ Effective May 1, 2021, Paul MacAloney of 5 Element Sales & Marketing—along with Michael Jacob—will be responsible for the province of Ontario excluding Northern Ontario (Thunder Bay). 5 Element Sales and Marketing will be responsible for supporting SFM CI brands including AVPro Edge, Bullet Train, ConferX, Da-Lite Screens, Just Add Power, Luxul, Murideo, Panamax, Pro Control, RTI, and Shure; along with the following Pro AV accessory brands: Canare, Digiflex, Furman, K&M, Littlite, and Neutrik.
“5 Element Sales & Marketing have a great reputation amongst custom installers and have a complimentary product mix that will play well with our brand,” states Steven Freytag, General Manager of SFM’s CI division. “With AVAD Canada’s closing, we felt having more feet on the ground in Ontario was required to service dealers, integrators, and our valued vendor partners and we feel Paul & his team are the right team to support all involved,” Freytag continued.
“We are very excited to join the SFM Team. SFM has established itself as one of Canada’s go to distributors and has assembled a tremendous line card that caters to both the Retailers and Customer Integrators,” Paul MacAloney, President of 5 Element Sales & Marketing comments. “We are confident this partnership will add great symmetry to our existing dealer base and we look forward to developing many new business relationships.”