SFM is proud to be appointed as the Canadian distributor and exclusive partner of BirdDog Technology. BirdDog is a global producer of high-quality video technology products, such as NDI PTZ cameras and NDI converters.  

BirdDog’s PTZ cameras use NDI® protocol for more flexibility when it comes to sending video and audio over low-cost Ethernet networks. In addition, the cameras are compatible with a wide range of other gear on the market through NDI Baseband SDI and/or HDMI, and they precisely track speakers or presenters in the room with ease. 

BirdDog was the first company in the world to develop a custom silicon chip to do NDI® encoding and decoding. This custom development has made BirdDog a leader in NDI® technology with a long list of world firsts including: first NDI® hardware encoder, first NDI® hardware decoder first NDI® cameras, first NDI® Tally hardware, first NDI® audio intercom solution, first NDI® routing software, first NDI® video scopes, first NDI® auto-tracking for PTZ Cameras, and many more.  

‘‘Our company’s dedicated range of video converters, networked video endpoints, PTZ cameras and supporting software for live production and systems integration requires expert partners,’’ says Monte Bennett, BirdDog VP of Sales – Americas. ‘‘We are thrilled to have SFM as our partner. Their in-house expertise and powerful range of complementary brands align perfectly with the quality, integrator friendliness and application relevance that drive our customers’ success.’’ 

BirdDog Technology redefines AVoIP through software-defined, network-centric signal flows that are powerfully simple, cost efficient, and less supply-chain burdened than proprietary and legacy AV designs, while being truly cross-vendor compatible across the massive NDI ecosystem.  

With BirdDog, it’s possible to move multitudes of camera and video feeds flexibly across the network matrix and process them in any way imaginable, display on any device, and securely stream across the internet in ultra-low latency. Not to mention, control and view it all in real time on any web browser or through any user-preferred control platform. 

‘‘We are extremely pleased to announce our exclusive Canadian distribution partnership with BirdDog!’’ exclaims Sami Midani, Director of Business Development at SFM. ‘‘BirdDog is the undisputed world leader in NDI video products and offers an impressive list of outstanding solutions. This quality addition to our portfolio is a perfect complement to our leading brands and further enhances SFM’s position as Canada’s premium AV provider. The SFM and BirdDog team look forward to working with our Canadian customers and help them deliver outstanding new projects.’’