Montreal, Quebec ─ February 8, 2021 ─ We are pleased to announce the recent promotion of Erik Lind to Manager, MI Business Unit.

Erik Lind started with SFM 14 years ago as product manager. He was instrumental in the development of several brands and in fostering strong relationships with suppliers and industry personnel. With the addition of Erik’s talent and past experience as a gigging guitarist, he understands both the musical journey and practical aspects of the business.

“I’m lucky to work alongside a group of dedicated, talented colleagues at SFM,” said Lind. “Our tightly-knit MI team brings excitement and vision to the industry, and I’m more than excited to lead this group through the next stages of its evolution.”

Our MI business has undergone many changes over the years, during which time Erik has remained a strong and stable voice. Over the past year and a half, Erik has successfully taken on the sales leadership role of the MI portfolio, and this change reflects these additional responsibilities. With this change, Manny D’Agostino, MI Specialist, will report directly to Erik. Erik will continue to report to Joey Molino, Director of Brand Management.

“We’re fortunate to have someone as passionate about the industry as Erik Lind, it comes through in his consideration and thoroughness in everything he’s accomplished to date. We’re excited to have him spearhead the next phase of SFM MI’s growth.” said Joey Molino.