It is with mixed emotions that we bid farewell to Gaëtan Lavoie who, after many years of exemplary service, will be retiring as of December 31, 2020. As sales agent for the SFM CI division, Gaëtan led an exemplary career through his commitment to always providing a high level of support, undeniable professionalism, and overall good nature. For those of us who have been fortunate enough to have worked with Gaëtan, we can all agree that he’s a true gentleman! Although he will be sorely missed, we wish him well in the next chapter of his life. Enjoy Gaëtan… you’ve truly earned this well-deserved milestone!

Effective January 4, 2021, Denis Hémond will join the SFM CI division’s sales team in the province of Quebec. Mr. Hémond will take over territory management for Quebec and will be responsible for supporting SFM CI brands including AVPro Edge, Bullet Train, ConferX,  Just Add Power, Luxul, Murideo, Panamax, Pro Control, RTI, Shure, and Sony; along with the following Pro AV accessory brands: Canare, Digiflex, Furman, K&M, Littlite, and Neutrik.

In addition to a degree in Business Administration, Mr. Hémond brings a wealth of industry knowledge to his clients from his multifaceted experience in the custom integration field from working in sales, to an installer, to owning his own custom installation company. Denis is well-versed with RTI as well as many other SFM CI brands which will serve SFM and its dealers and integrators well.

Denis Hémond can be reached at (450) 689-9392 or via email at

For more information about SFM, please contact Steven Freytag, General Manager, CI Business Unit, at 1-800-363-8855, ext. 2206 or via email at