Montreal, Quebec ─ March 17, 2021 ─ SFM is pleased to announce the promotion of Lisa Griffiths to Director of Marketing.

Lisa has been involved in many facets of SFM over the years and has been instrumental in the growth of the company. She started as a Marketing Project Manager for the MI, CI and Lighting divisions in 2011, then moved over to managing corporate and Shure marketing projects in 2012 and was promoted to SFM Marketing Manager in 2015.

Lisa reflects, “One of my biggest passions is working collaboratively to bring ideas to life. Since day one, there have been so many opportunities to contribute to the growth of SFM. I’m happy to have found a place where I’m constantly challenged to adapt and grow alongside a fantastic team of individuals. These are very dynamic times in the industry and I’m delighted for this opportunity.”

Lisa has always had a passion for bringing people together to work towards a common goal. She is passionate about connecting marketing to overall strategic company goals and working with peers inside the organization to develop experiences that make an organization and its customers thrive.

Joey Molino, Director of Brand Management, has worked with Lisa for over 5 years. “Lisa is a true gem, not only does she exhibit great leadership qualities she also has a great sense of humour and likability factor. She has a great vision for the marketing department and her ability to acquire and nurture the team and resources will help bring SFM to the next level.”

Reporting to Randal Tucker, President and CEO, Lisa ’s goal is to make marketing at SFM a world-class function in providing information and experiences for current and future customers that makes doing business with SFM easy and delightful, now and in the future.