SFM and LS Media are pleased to announce that effective January 1, 2020, Avid Live Sound products will be distributed and supported in Canada by SFM. Under this new arrangement, LS Media will continue to serve as the face of Avid Live Sound products in Canada, under contract with SFM.
LS Media, an ALP (Avid Learning Partner) will remain active and continue to offer best-in-class Avid certifications, as well as training and system commissioning to the live production field. Hugo Larin, founder and director of LS Media will continue service to ensure continuity of Avid Live Sound product’s success in Canada in partnership with SFM.
“As a company whose 41-year-old roots lie in the live sound world, we’re tremendously excited to add Avid Live Sound products to our distribution offering,” said Randal Tucker, President & CEO of SFM. “Hugo and LS Media have done an outstanding job over the past dozen years representing the line of Avid Live Sound products in Canada. Combining SFM’s robust technical, financial, logistics, and service resources with Hugo’s deep technical sales expertise will allow us to not only continue the impressive growth trajectory achieved by LS Media over the years, but to continue to do so at scale.”