Montreal, Quebec ─ April 9, 2021 SFM is pleased to welcome Sarah Lima to the pro audio division as Market Development Specialist – Systems & Control. Sarah will be working directly with the Systems brands to develop marketing plans, training programs, tradeshow presence, as well as to expand the network of dealers and pro-users across Canada. 

“I look forward to being a part of the SFM team and growing the AV Systems business while fostering great partnerships with our brands,” says Sarah. 

Over the past decade, Sarah has developed extensive experience in medium and large-scale audio/video projects working with industry leaders and as an entrepreneur. She has a background in project coordination, technical sales, and system programming making her a great asset to the organization. 

Sarah will be reporting to Joey Molino, Director of Brand Management, “Sarah’s skill set is a great fit for the company and we are very happy to have her join the team. Her knowledge and friendly demeanour enable her to create high-trust relationships.” 

Sarah has many talents and hobbies, at the age of 7 she beat out dozens of fishermen making the biggest catch in the local fishing competition and was awarded a trophy and ball cap with the stitching “Biggest Bass – 1996” that she continues to wear proudly to this day. It was obvious from a young age that she was going to be one to watch!

Please join us in welcoming Sarah to the team!