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The AV/UC buyer's journey

Learn how a corporate AV or unified communications project moves from first assessment to long-term support.

1: Identify the need

Assess your current AV setup

Take stock of the equipment and rooms you already have.

Identify pain points & limitations

Pinpoint what isn't working and where users might struggle.

Determine goals & objectives

Define what the new installation actually needs to achieve.

2: Research & gather information

Follow AV technology & trends

Know what's relevant without chasing every new feature.

Understand (some) of the technical side

Grasp the basics so you can evaluate recommendations.

Seek reliable guidance

Learn from peers, consultants, and industry bodies.

Evaluate potential vendors

How to tell apart manufacturers, consultants, and integrators.

Assess your cabling infrastructure

Check whether what's in the walls can support the plan.

3: Define requirements

Define essential features

Identify the capabilities that the system truly depends on.

Prioritize by importance & budget

Separate the must-haves from the nice-to-haves.

Plan for scalability & compatibility

Make sure today's choices don't become tomorrow's limits.

4: Evaluate solutions

Balance price, performance & usability

Weigh all three together, not in isolation.

Assess reputation & support

Look past track record and service.

Request demos & trials

See solutions in action before committing.

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5: RFP or design-build brief

Build an RFP or design-build brief

What you should document so responses are comparable.

Invite vendors to submit proposals

Target qualified respondents and set clear rules.

Review & compare proposals

Score responses against your orgs criteria.

6: Budgeting & approval

Estimate total cost of ownership

Look beyond the purchase price to the full solution lifecycle.

Secure budget approval

Build a credible case and align stakeholders.

Negotiate pricing, terms, and conditions

Agree on scope, support, and acceptance up front.

7: Implementation & installation

Align on a project plan

Set milestones, deadlines, and clear ownership.

Coordinate integrator and internal teams

What you can do to keep IT, facility managers, and trades working well together.

Source and conduct user training

Drive adoption so the system actually gets used.

8: Commissioning & support

Monitor & assess performance

Verify the system meets the goals you set.

Collect feedback & address issues

Listen to users and resolve early friction.

Decide your ongoing support model

Should you choose integrator- or supplier-led, in-house, or blended support.