a lobby with a chandelier and marble flooring and a large table

Hospitality

AV solutions for hotels, conference rooms & event spaces.

Are you in the Hospitality sector? Are you looking for custom AV solutions to elevate the atmosphere and experience in your establishment for your guests? Read on.

Providing AV solutions for the Hospitality sector requires a deep understanding of its unique communication needs.

To cater to the AV needs of your gathering space, SFM offers a wide range of solutions, including audio and video equipment, lighting, control systems, and other technology. These solutions will help meet the specific requirements of your business, whether they are for hosting large crowds and social events or smaller-scale gatherings.

a large conference room with a long table and chairs

Hospitality — common market challenges

Across hospitality environments—from hotels and resorts to restaurants, event venues, casinos, and entertainment spaces—operators often struggle with issues such as:

Disconnected AV systems across lobbies, guest areas, conference rooms, and entertainment zones

Difficult-to-use control systems leading to staff frustration and inconsistent guest experiences

Audio dead zones or uneven sound coverage across large or acoustically challenging spaces

Branding and ambiance disruptions due to poorly integrated digital signage or lighting systems

High turnover staff environments requiring frequent retraining

Limited visibility into system performance, leading to reactive service calls rather than proactive maintenance

Tailored AV solutions for every hospitality environment.

From boardroom presentations to large-scale banquets, our hospitality-focused AV solutions ensure every interaction is professional, seamless, and engaging.

a pool and lounge chairs near a resort hotel with palm trees

Hotels & resorts

Enhance guest stays with intuitive AV systems for lobbies, guest rooms, and entertainment spaces that deliver comfort and convenience.

a group of people sitting in chairs watching a presentation on a screen

Conference centers

Support high-quality presentations and events with integrated AV systems designed for flexibility, reliability, and ease of use.

a large room with a large white floor and a large white ceiling

Event spaces & banquets

Provide immersive audio and visual experiences for weddings, galas, and private events, ensuring every moment leaves a lasting impression.

An SFM advantage: Plus+ services

We partner with systems integration leaders to bring AV solutions to life through:

Needs assessment: Understanding your corporate environment, workflows, and pain points to ensure every AV solution aligns with your operational needs.
Solution design & validation: Our experts help design standardized, secure, and user-friendly AV systems that integrate seamlessly across locations, with IT-approved configurations and intuitive interfaces to maximize adoption and efficiency.
Installation & commissioning: Our certified team helps integrators deliver flawless commissioning, ensuring technology works reliably from day one—minimizing downtime and disruption to critical meetings.
Ongoing support & training: We provide proactive local support, and training, helping your teams leverage technology fully, maintain security and compliance, and scale systems efficiently across offices, reducing costs and risk.

Elevate guest experiences.

Conference & meeting rooms

Reliable audiovisual setups, projectors, and collaboration tools ensure seamless meetings and presentations for corporate and private events.

Event spaces & ballrooms

Advanced sound systems, lighting, and projection solutions create memorable experiences for weddings, banquets, and large-scale events.

Guest room technology

Enhance guest comfort with intuitive AV controls, in-room entertainment, and smart room solutions that elevate the hospitality experience.

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Make every stage of your project effortless—discover how Plus+ services can help.

Learn more

Featured success story.

Hillman AV Chooses QSC and Attero Tech and Brings High Technology to Senior Living at The Williston in Regina.

President Jarrod Hillman of Hillman AV and his team elected to use the Q-SYS Ecosystem, with QSC loudspeakers and amplifiers, and Attero Tech by QSC networked wall I/O panels and controllers. The system ensured a level of variety and flexibility that allowed for independently controlled audio for a multi-zone building with the added benefit of sound clarity and ease of use, appropriate for a retirement home.

View case study

a lobby with a staircase and a large table with chairs

A passion for the Canadian AV industry, now part of a global network.

Since 1978, we've supported the AV industry in Canada by connecting top-tier brands with AV professionals. In addition to product distribution, we provide technical expertise to enable successful projects across corporate, education, government, and live event sectors.

About SFM

About Midwich Group