SFM is pleased to announce that the firm has been appointed the integrator distributor for Sony for Quebec and Atlantic Canada.

“SFM has been looking at Sony for some time. The brand has an excellent reputation amongst dealers and integrators and a clear go-to-market distribution model for the integration channel. Their partnerships with the home automation industry’s leading control companies such as RTI and their commitment to protect their brand by maintaining MAP and SURE have created the framework for an exceptional relationship between SFM and Sony for Quebec and Atlantic Canada,” says Steven Freytag, General Manager of SFM’s CI division. “We are thrilled to have been entrusted with SONY’s future growth amongst our integration accounts and look forward to presenting the brand in the very near future.”

“We at Sony are excited to partner with SFM, our Eastern Canadian Custom Integrator distributor, who will help deliver our promise on offering our growing base of CI dealers the best possible solution for their AV needs,”  said Paul Williamson, Director Regional Sales Consumer Products Group, Sony of Canada.

“Our new model of working with distributors for the CI space complements our existing distribution channel and meets the changing needs of the rapidly growing installer business. With the home automation sector including streaming music, whole home audio and security products, we at Sony needed to provide a solution for installers to procure our products and relay technical information to their clients. This new relationship with SFM will provide a platform that allows us to deliver efficiently and effectively to Custom Integrators with pricing policies and training availability that benefit them.”


For more information, visit www.sony.ca.

For more information about SFM, please contact Steven Freytag at 1-800-363-8855, ext. 2206, by fax to 1-866-266-3681 or via email at steven.freytag@sfm.ca.