Employment Opportunity

Title:Technical Application Specialist
Reports to: Director of Brand Management
Department: Brand Management

Employment Opportunity

Technical Application Specialist (TAS)

Reports to:
Director of Brand Management

Brand Management

SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking to hire motivated individuals to join our team!

Why Choose SFM?

At SFM you’ll get to play a part in a stimulating industry that sits at the intersection of art, communication, and technology. You will be surrounded by a team of passionate people that instill everything they do with contagious vigor.  Come, contribute, learn and be part of an industry going (and growing) through transformative change where modernization and diversification are key to our success, so if you’re keen to learn, be heard & empowered, expand your skillset, and are ready to roll up your sleeves and have fun, reach out to us! SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking to hire motivated individuals to join our team!

What You’ll Have at SFM:

  • Progressive, flexible work arrangements with benefits such as:
    • A company-wide 4-day work week—a first in our industry
    • Hybrid work model
    • Flex-time arrangements
    • 30-day per year allowance to work from anywhere, globally
  • Car charging stations on premises.
  • Discounted employee pricing on products from the brands we distribute.
  • Extended health benefits.
  • A place at an organization that has perennially achieved status among Canada’s Best Managed Companies.

Job Statement

The Technical Application Specialist will serve as a primary point of contact for the design, training and support of Pro AV and Systems Integration assigned brands at SFM. The ideal candidate will demonstrate strong experience and education in the areas of both Pro AV and Systems Integrations. The Technical Application Specialist will work closely with the Pro AV & CI Sales divisions, internal staff, customers, as well as external partners and manufacturers.


  • Pre-sale services such as designing AV solutions, creation of technical drawings, equipment qualification and alternate product recommendations, creation of bill of material for Brand Managers or Sales Representatives, development of documentation for presentations, product demonstrations, etc.
  • AV Systems networking, programming, and controls
  • Post-sale services such as assisting customers remotely (phone or e-mail) and on occasion directly on-site in order
    to provide technical assistance for systems and equipment debugging/troubleshooting (software and hardware).
  • Commissioning on qualified larger projects. Provide necessary instructions to our service department if needed.
  • Troubleshoot urgent requests as quickly as possible, etc.
  • Planning, assembling, and programming AV product demonstrations. These demonstrations may take place at SFM, at regional trade shows or directly at customer’s location.
  • Assisting Sales Representatives by providing technical product presentations to customers, end-users or consultants whenever necessary.
  • Responsible for conducting competitive product analysis under a defined time frame, especially during a tender process.
  • The TAS must stay educated on products and technologies through product training from manufacturers (inperson, online, etc.), webinars, publications, etc.
  • The TAS has the responsibility to interact with our manufacturer’s technical services and maintain a professional, courteous, and effective relationship at all time.
  • The TAS may be asked to attend international trade shows in order to receive technical training, meet our manufacturers and customers, assess competitive products, or qualify new business opportunities.


  • Solid understanding of Pro AV & Systems integration market.
  • Strong technical skills including audio signal flow, audio gain structure, sound reinforcement, DSP, paging systems, voice & video over IP standards, soft conferencing applications, audio conference systems, control systems, BYOD systems, video projection, etc.
  • At least 5-7 years of experience as an AV System Designer, AV Project Manager or AV Engineer. Experience in designing, setting-up, commissioning, programing, troubleshooting, and/or operate such equipment.
  • Understanding of network routing and switching environments. Knowledge of multicast/unicast transport traffic and protocols. The candidate must demonstrate experience in the implementation of AV devices on networks.
  • Education: College or undergraduate degree in Audio Visual, Telecommunication, Electronics, Networking or similar.
  • Knowledge of Microsoft and Apple’s operating systems for computers and mobile devices, MS Office, Visio, AutoCAD (an asset).

Profile Requirements

  • Bilingual in English & French, written and spoken;
  • Geared toward customer service;
  • Dynamic, inquisitive, resourceful, autonomous, responsible, patient, and positive;
  • Mobility: A valid driver’s license and valid passport are required.


  • InfoComm (AVIXA) CTS certified, CEDIA CEU certified, Cisco CCNA certified, Smaart, EASE, Audinate Dante certified.
  • SFM product certifications such as: QSC Q-SYS Level 2, Atlona, Shure, Just Add Power, RTI, etc.
  • Any other product certifications from our industry such as: Crestron, AMX, Lutron, etc.

What we do

SFM is an award-winning* and industry-leading distributor and go-to-market service provider for the pro audio, musical instrument, live entertainment, and media production industries. This means we help ensure that inspiring brands like Shure, QSC, Pioneer DJ, Moog, and Casio are well represented in the Canadian market. Our company began over 40 years ago with a passion for the music industry and commitment to our staff and customers, and this continues today. We owe our success to an innovative and flexible approach, as well as the strong connections we build with the people we serve. SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking for highly motivated individuals to join our team!

If you have these qualities and would like to join our team, we’d love to hear from you! Just send your CV by e-mail. If this position isn’t for you, and you know of someone who would be interested, we invite you to forward this position to them.

*SFM has been awarded Canada’s Best Managed Companies, an internationally recognized and leading business management award by Deloitte for four consecutive years running.