Our Mission

We want to ensure that you and your customers are comfortable with our products, so we welcome every opportunity to provide training sessions or demonstrations. To enquire about training opportunities for your team on our products and technologies, please contact your SFM sales representative.

Available Trainings




Shure Webinars

Registration for free audio how-to and product overview webinars, plus video archives.
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Shure Virtual IntelliMix Room Showcase

Attend this 60-minute session to experience several different soft codec conference space solutions. You will spend time with our IntelliMix Room ambassadors to witness the benefits these new technologies bring to conference room set up and how IntelliMix Room makes it all possible. This showcase will also include demonstrations and Q&A with product experts. This is an intimate, interactive discussion to free you from your webinar fatigue. Don’t miss this opportunity to learn more about the newest addition to our conference system portfolio and see some NEW products you haven’t even heard about yet!

Additional details will be provided in the registration confirmation email.

  • Tuesday, June 2, 2020 at 10:30 am CDT and 2:00 pm CDT


Q-SYS Work From Home Webinar Series

Led by QSC experts, these small, interactive classrooms open up the mic to students to ask live questions over VoIP, share your screen, interact with colleagues and deepen your QSC system building knowledge.
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Q-SYS Reflect Enterprise Manager Walkthrough
In these challenging times, the ability to monitor and manage your AV investments remotely is more important than ever. Join this walkthrough of Q-SYS Reflect Enterprise Manager and receive a free extended trial until January 31, 2021!

  • Thursday, June 4 at 12:00 pm EDT


Q-SYS Architect Training
This webinar is a crash course on the Q-SYS Ecosystem empowers you to specify a Q-SYS system. No programming or commissioning knowledge required.
Duration: 2.5 hours
Audience: AV consultants and pre-sales engineers

  • Wednesday, June 3 at 10:00am GMT +1h / 11:00am CET +1h


Advanced Lua Scripting with Q-SYS
Designed for Q‑SYS programmers to learn tips for creating useful components via Lua scripting and go deeper into Lua fundamentals. Please note this training is not an introduction to Lua scripting.

  • Tuesday, June 2 at 9:00 pm EDT


AV Networking Tips for Q-SYS
Get to know the basics of networking with QSC. We’ll demonstrate how to setup Q-SYS on a standard network and provide the fundamentals of switch configuration.

  • Wednesday, June 3 at 9:00 am EDT


Distributed System Design (with EASE Address)
This step-by-step tutorial will show you how to build accurate system loudspeaker maps with EASE Address and QSC loudspeakers.

  • Wednesday, June 3 at 12:00 pm EDT


Luxul Educational Webinars

Watch past webinars and see schedule of upcoming webinars.
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ADJ Stay Connected Educational Live Videos

Hosted from ADJ’s Los Angeles HQ by members of the company’s in-house team of technical experts, each Stay Connected video will be broadcast live on Facebook at 12pm (Pacific Time) and focus on a different lighting/video technology or application:

Tuesday, June 2nd – Under the Hood: Vizi Beam 12RX (with Chuck Green)
Thursday, June 4th – myDMX RM Workshop (with Jake Rhodes)
Tuesday, June 7th – ADJ Roundtable (with Alfred Gonzales + Friends)

Each ADJ Stay Connected session will be broadcast live on Facebook:

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Elation Lighting

The Elation Hour
Online presentation series to address the personal experiences behind product development including the how and why behind Elation’s award-winning product series. Top industry designers will share their own unique experiences and lighting techniques.

June 3: Tools & Techniques – Concerts/Live Events
June 3: Virtual Product Launch – Artiste Mondrian
June 10: Virtual Product Launch – Fuze Wash FR

  • Wednesdays at 10:00 am PST: (schedule subject to change)

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AV Pro Edge

TV Shootout with Robert Zohn and John Reformato from Value Electronics
Have you ever wondered what goes on behind the scenes to determine the “King of TVs” each year? Join Jason in meeting Robert Zohn from Value Electronics and his in house ISF calibrator John Reformato as they discuss the beginnings of the Shootout and what goes into putting on this highly anticipated event.

  • Thursday, June 11 at 10:00 am CST
  • Thursday, June 11 at 2:00 pm CST


AVID Live Sound

Join live sound veterans Robb Allan and Robert Scovill as they cover a range of live sound topics and interview leading engineers and sound designers from around the world. Check back often to see what webinars are coming up and watch past webinars on-demand.

The Lab #6 with Robert Scovill
First come first served—the room capacity is 300 max, so don’t be late!

  • Monday, June 1 at 1:30 pm PT

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The Power of S6L Custom Layouts with Robert Scovill
Join senior specialist for live sound, Robert Scovill, as he showcases the incredible power and flexibility of the customized layouts feature available on all S6L control surfaces of the Avid VENUE | S6L Unified Platform.

First come first served—the room capacity is 500 max, so don’t be late!

  • Wednesday, June 3 at 1:30 pm PT

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